Stella Artois, an AB InBev brand, will be the official beer of the UEFA Champions League from 2027, replacing Heineken. The change ends a partnership that began in 1994 and will end in August 2027. The definition of the brand was announced this Tuesday (September 22, 2026), during AB InBev's Capital Markets Day, according to information from the Dutch newspaper Telegraaf. Former player David Beckham participated in the presentation of the Stella Artois selection. 🤝 AB InBev had reached an agreement with Uefa and UC3, a joint venture formed by the confederation and the main European clubs to manage the commercial rights of men's competitions. The contract will last 6 years, from 2027 to 2033, and covers men's club competitions organized by UEFA. 💵 The value of the agreement is estimated at around 200 million euros per year. The amount represents an increase in relation to the Heineken contract, which paid approximately 120 million euros annually. The values were previously reported by the international press. AB InBev is one of the largest brewers in the world and controls brands such as Stella Artois, Budweiser and Corona. In Brazil, the group controls Ambev. Post navigation Brazilian Government wants to ban Sports Betting this week